How AI works in Digital Marketing
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Artificial Intelligence (AI) has the potential to significantly alter the nature of the industry. Businesses can accelerate innovation by reallocating resources from repetitive tasks to strategic efforts like research and development through task automation. Additionally, AI opens up new opportunities for competitive advantage and operational improvement.
Artificial Intelligence (AI) enables marketers to improve channels of communication, enhance search capabilities, and provide highly customized suggestions. 46% of businesses report significant gains in Customer experience (CX) after integrating AI, demonstrating that CX strengthening is still a key factor in fostering loyalty. Furthermore, AI has been used by 45% of businesses to create more accurate and effective advertising campaigns.